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Jay Lefévre

Jay LefévreJay LefévreJay Lefévre

Business Mentor & Education

With five successful years of running his own salon, launching his own product range and stage work for Natulique, Jay has started working closely again with a few salons and has devised salon training sessions that can help and improve your business.

Work History

Growing up with both parents owning their own businesses, it was inevitable that once Jay had mastered his craft in hairdressing and in business he would open his own hair salon. After extensive training and reaching a senior management training role in a large salon in Essex; at the tender age of 23 Jay headed for a flagship salon in Mayfair where alongside his stylist duties he was given a role as performance coach for under-performing staff to hit their targets. 


In 2013, Jay landed his dream job at a consultancy and marketing company working with hundreds of hair and beauty salons throughout the UK and Scandinavia. After two and a half years of delivering business education, consultancy and management strategies for salon owners, Jay was then ready to dive into opening his own business. Within five years, Jay has one of the most talked about salons in his area. 


With business growing on average 20% every year,  a salon client retention of 87% and with an average 93 new customers walking through his salon doors every month, it's no wonder some of the salons he use to work with got in touch. 


After five years of salon testing, in 2021 Jay launched his own salon professional hair care, Roots & Locks, ranging from shampoos, conditioners and hot towel hair masks to heat protecting oils and sea salt sprays.


From helping you write a business plan for government funding to working with an existing team. Jay’s sessions are bespoke and tailored to your business needs.

Mentoring and Education Services

Starting a new business

Starting a new business

Starting a new business

Writing a business plan, cash flow projections, profit and loss, costings, marketing and gaining new clients. Setting up shop and systems to ensure smooth running and help with branding and creating a client journey. 

Reception Training

Starting a new business

Starting a new business

Maximising future column space, telephone manner, recommending the correct service, client and stylist personality matching, customer care and perfecting the client journey. 

Consultation Training

Starting a new business

Management & mentoring

Utilising key questions in the consultation process, recommending the correct products for the right hair types, identifying other services that could benefit the client and understanding body language.  

Management & mentoring

Marketing and New Business

Management & mentoring

Mentoring and advising salon owners to problem solve, manage, appraise and motivate their team, understanding figures and setting targets to increase salon profit. 

Marketing and New Business

Marketing and New Business

Marketing and New Business

From social media campaigns to in-salon promotions, Jay has the secret to get your local area talking about you. 

Price

Marketing and New Business

Marketing and New Business

Pricing and retainer costs are available upon consultation and business needs. Book a telephone or video consultation now. Let Jay help you turn your business around. 

Salon Owner Reviews

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